The studio, in writing

Journal

Behind the scenes, perspectives and craft around food and hospitality imagery.

12 articles

Art direction
Hospitality
Consulting
Food photography
Technique
Reportage
Film

Packshot or lifestyle product photo: which to choose?

Amazon wants a white background, Google accepts 5 lifestyle images. Packshot or in-context photo: which visual for which channel, and how to produce both.

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The studio journal

Hospitality8 min read

Hotel photographer: photo and video, where to start

Booking.com asks for at least 10 photos, Google three of your rooms. Where to start with hotel photo and video: priorities, formats and organisation.

October 3, 2026

Consulting9 min read

Restaurant photographer: preparing the shoot well

A successful shoot is decided before the shutter. Menu, light, timing, brief: the method for preparing your restaurant's photos without improvising anything.

September 18, 2026

Art direction4 min read

Food photography: drawing inspiration without ever copying

Looking at the work of other food photographers feeds a style instead of diluting it. How to turn inspiration into a signature, without copying.

August 24, 2026

Food photography6 min read

Food photographer in Paris: why call on a professional

Calling on a professional food photographer changes how a table is perceived. What a professional truly brings to restaurants and palaces in Paris.

August 24, 2026

Art direction4 min read

From food photographer to creative studio

Why a food photographer for palaces becomes a creative studio, and what it concretely changes for the chefs and hotels that work on their image.

June 15, 2026

Technique7 min read

Natural or artificial light: which stance for food photography

North-facing window or studio flash? What each light source tells of a dish, and how to choose according to the house, the place and the message.

June 10, 2026

Reportage6 min read

Succeeding at a reportage in a Michelin-starred restaurant

The rush, plating, dining room: how to photograph a starred house without ever disrupting the service, and reveal its true soul rather than a catalogue.

June 2, 2026

Art direction7 min read

Food styling, the invisible art of the food image

Behind every photographed dish lies the work of styling. What it really changes, and why it must never betray the product served.

May 24, 2026

Hospitality6 min read

Photographing a palace: coding luxury into an image

Luxury hospitality is never loud, it is suggested. How to translate materials, silence and exceptional service into an image that truly breathes the palace.

May 12, 2026